As a Mobile ASOManager, you will play a key role in optimising and improving the visibilityand performance of our clients' branded mobile apps / social games in the AppleApp / Google Play Store. You will be at the forefront of our ASO strategy,working closely with product, design and marketing teams to drive lead and userbase growth and search visibility.
• Develop and implement comprehensive ASO strategies for mobile products for Apple App Store/Google Play Store, including keyword research, app store page optimisation (title, subtitle, keywords, descriptions), custom product page and visual asset optimisation
• Conduct daily keyword monitoring and explore new storefront opportunities, staying ahead of market trends, competitors and identifying new niches for user base growth
• Work with designers on ASO graphics, icons and other creative assets to ensure they are optimised for conversion and comply with app stores guidelines
• Analyse the effectiveness of App Store pages with a focus on increasing conversion rates and search visibility in different categories and GEOs, adapting content and visuals to specific market characteristics
• Coordinate with the design team to set briefs, prepare scripts and manage the creative production process, including A/B testing and optimisation of app store pages
• Monitor and adapt to the latest trends in app store page design or techniques (e.g. in-app events, custom product pages), as well as updates to Apple App Store and Google Play Store policies and features
• Prepare comprehensive and easy-to-understand reports in Excel and Power Point on ASO performance, highlighting key metrics and insights to inform future strategy and business decisions for C-level executives
• Communicate daily with team members and external partners to ensure aligned and cohesive efforts towards common goals
Must Have:
• Education: Bachelor's degree in Marketing, Communications, or a related field
• Minimum 3 years' experience in a similar role with a strong analytical mindset and excellent knowledge of marketing metrics.
• Experience of managing search traffic and running A/B tests in ASO
• Strong skills in semantic core building for ASO purposes
• Analytical mindset. Possess expertise in using Excel for data management and analysis tasks
• Demonstrate proficiency in numerical analysis and the ability to accurately interpret data and trends
• Experience of ASO tools such as ASO Mobile (ASODesk, Appfollow, Apptweak), SensorTower, Splitmetrics
• Must have direct hands-on experience with ASO for mobile apps / games
• Ability to manage app store crises, such as sudden drops in rankings due to algorithm changes or negative reviews, with strategies to quickly regain visibility and user confidence
• Self-motivation and responsibility with a willingness to learn and grow
• Advanced MS Excel, Power Point skills
• English (upper intermediate or above)
Nice to have:
• Practical experience of ASA / Google Ads
• Proven success in ASO with proven case studies
• Experience in mobile app marketing, performance marketing, influencer marketing and knowledge of competitive analysis techniques
• Ability to manage multiple projects to tight deadlines
• References from previous employers
